Meta campaign reports alongside seven website, customer journey and infrastructure projects. Personal work and team experience by the PARXED founder.
Meta Ads results from real campaigns.
Advertising with measurable website actions: subscriptions, contacts and registrations. Results shown alongside the media spend.
The work: setting up Meta advertising accounts, campaigns and conversion events. Across the advertising work, creatives were produced independently and in collaboration with designers.
71 website subscription events
Meta campaigns with website subscription tracking for further contact.
Website subscriptions
71
Per subscription
USD 1.47
Media spend: USD 104.33
The report records 71 website subscription events with $104.33 in media spend. Average cost: $1.47 per event.
Two Meta campaigns with separate tracking for subscriptions, contacts and completed registrations.
Completed registrations
9
Per registration, both campaigns
USD 16.25
Media spend: USD 146.24
Two campaigns recorded 9 completed registrations with $146.24 in total media spend. The report also lists 282 subscription events and 70 Contact events; these are different event types, not a confirmed sequence of unique people.
Meta campaign setup and ad delivery, measured by impressions and cost per thousand impressions.
Ad impressions
1,226,958
Calculated CPM
USD 2.16
Media spend: USD 2,649.31
Across 35 campaigns, the report records 1,226,958 impressions with $2,649.31 in media spend. Calculated cost per thousand impressions: $2.16. This shows delivery volume, not sales or return on investment.
Reported events are shown as recorded in Meta Ads Manager. They are not verified sales or unique customers. USD amounts are media spend, not service fees. Historical results do not guarantee future performance.