Give a new subscription a reason to continue.
Lead-magnet signup and publication pages paired with email communication and campaign reporting.
The workflow challenge
A signup needs a clear promise and a useful follow-up. The task: connect the subscription offer with the communication that follows.
The project
A lead-magnet and email workflow covering signup, publication pages and campaign reporting.
What was delivered
Subscription pages and an email scenario built around the resource or publication being offered.
Workflow overview
The workflow spans the subscription offer, signup, email communication and reporting.
Subscription and communication
- Resource or publication offer
- Signup
- Email communication
- Campaign reporting
Project gallery
Original publication and subscription pages. Their promotional copy and figures describe the source offers, not PARXED results or endorsements.
Project details
- A lead-magnet signup form.
- Publication and subscription pages.
- An email campaign report.
Scope of this case
- For a new project, message timing, tools and manual review would be agreed around your content.
Related services
Common questions
How would we choose what to automate?
Map the signup and follow-up first, then decide which steps need review and who maintains the content.
What should we define before building a similar journey?
The resource, subscription promise, intended follow-up and responsibility for content. Tool selection comes after those decisions.